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The Story Of The World's Most Famous Doll And The Woman Who Created Her
Collins Business
February 2009
On Sale: February 1, 2009
Featuring: Ruth Handler
304 pages ISBN: 0061341312 EAN: 9780061341311 Hardcover
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Non-Fiction Biography
The tragic and redeeming story of how one visionary woman
built the biggest toy company in the world and created a
global icon. Barbie and Ruth is the entwined story of two
exceptional women. There's Barbie: the diminutive yet arrestingly voluptuous
doll unveiled at the 1959 Toy Fair who became the treasure
of 90 percent of American girls and their counterparts in
150 countries. She went on to compete as an Olympic athlete,
serve as an air force pilot, work as a boutique owner, run
as a presidential candidate, and ignite a cultural firestorm. And then there's Ruth Handler, Barbie's creator: the tenth
child of Polish Jewish immigrants, a passionately
competitive and creative business pioneer, and a mother and
wife who wanted it all. After a business scandal that forced
Ruth out of Mattel, the company she founded, she drew on her
experience as a breast cancer survivor to start a business
that changed women's lives. She was ultimately honored as a
pioneer, humanitarian, and masterful entrepreneur. Based on
original research, extensive interviews, and previously
unavailable material, Barbie and Ruth tells the fascinating
story of how two women forever changed American business and
culture.
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