Ever wonder who was the first kid to keep a wallet on a big
chunky chain, or wear way-too-big pants on purpose? What
about the mythical first guy who wore his baseball cap
backwards? These are the Innovators, the people on the very
cusp of cool. Seventeen-year-old Hunter Braque's job is
finding them for the retail market.
But when a big-money
client disappears, Hunter must use all his cool-hunting
talents to find her. Along the way he's drawn into a web of
brand-name intrigue- a missing cargo of the coolest shoes
he's ever seen, ads for products that don't exist, and a
shadowy group dedicated to the downfall of consumerism as we
know it.