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Beavers Pond Press
August 2008
On Sale: August 15, 2008
192 pages
ISBN: 159298259X
EAN: 9781592982592
Paperback
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Non-Fiction
Face Time provides cutting-edge insights into the
emotional dynamics of the 2008 presidential race. Politics
is profoundly emotional, a matter of gut-level reactions to
candidates as people, to the values and beliefs that guide
them, and to the TV commercials that promote them. Yet
nobody has had a truly viable way to gauge the emotions of
the candidates and voters alike, until now. Facial coding is a scientific research tool that has been
written about extensively in Malcolm Gladwell's bestseller
Blink, and is used by the CIA and the FBI. Author Dan
Hill has for a decade now been using the tool in market
research for the world's major brands. In 2004, Hill
critiqued the Bush/Kerry debates for The New York
Times and other media. This time around, he's looked at
the entire race to date, on a non-partisan basis, taking
into account how the candidates perform as leaders, as
brands, and as communicators. The subject matter stretches
from the earliest campaigning in Iowa to a prognosis about
the general election. Want to know which candidates are authentic and when they re
on- or off-emotion? Here's your chance. With an election
affected by the emotional angle of potential race bias,
now's the time to get beyond what people say to how they
feel about a historic race for the White House.
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