Dan Hill

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific emotional insight consultancy: Sensory Logic, Inc. Inspired by breakthroughs in brain science and facial coding, which correlates facial expressions to specific emotions, Dan challenges traditional ideas of understanding and measuring people’s decision-making process for consumer insight testing. Recognizing that the body doesn’t lie, Sensory Logic utilizes both verbal and non-verbal methods and has developed a systematic approach that accurately reflects the new scientific model that intuitive, and often subconscious, experiences drive consumers toward decisions that eventually determine a company’s market share and profits. A frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients include Target, General Motors, GlaxoSmithKline, Toyota, Capital One, Good Year, Nationwide Insurance, Eli Lilly, Abbott Laboratories, Texas Instruments, Sherwin-Williams, Staples, Nextel, among other Fortune 500 companies. Dan has appeared recently on FOX & FRIENDS, CNN, MSNBC regarding his analysis of the 2008 Presidential Election. Press coverage of Sensory Logic include articles in The New York Times, USA Today,The Wall Street Journal, Advertising Age, Fast Company, and Kiplinger’s. He received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen Bernthal, a clothing designer, live in St. Paul, MN.

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