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CLOSING THE INNOVATION GAP By: Judy Estrin
Reigniting The Spark Of Creativity In A Global Economy
McGraw-Hill
August 2008
On Sale: August 13, 2008
272 pages ISBN: 0071499873 EAN: 9780071499873 Hardcover
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Non-Fiction
One of the business worldβs most highly regarded innovators offers her ideas on how to close the innovation gap Is innovation magic, luck, or just another process to be managed? Are innovators born or taught? Written by one of the technology industryβs most respected entrepreneurs and innovators, Closing the Innovation Gap answers those and other important questions for business leaders, entrepreneurs, public policy makers, academics, and anyone interested in Americaβs future. Entrepreneur and former Cisco CTO Judy Estrin explores the evolution of science and technology after World War II to illustrate why innovation is so crucial to economic, social, and cultural development. Without a thriving βinnovation ecosystem,β says Estrin, the United States will not be able to leverage rapidly-changing conditions and prevail in the emerging global economy. She outlines the distinctive life-cycles of each area of this ecosystem-- research, development, and application--and goes on to describe the forces that are eroding it, explaining clearly how and why companies and countries lose their innovative edge. Then she offers practical advice and guidance on what business leaders, policy makers, entrepreneurs, and educators can do to reignite the spark of scientific and technological creativity in organizations and the country.
 Media BuzzTalk of the Nation - October 24, 2008 Good Morning America - August 26, 2008
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