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16 Ways to Make Your Competitors Wish They Were You!
McGraw-Hill
April 2008
On Sale: March 25, 2008
192 pages ISBN: 0071545190 EAN: 9780071545198 Hardcover
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Self-Help
Are you a CEO, manager, or entrepreneur? A consultant,
author, or speaker? Or a doctor, lawyer, idea person, or
inventor? Whoever you are, and whatever you do, you have a
unique WOW factor--that special element only you can
deliver to your business that will satisfy and delight your
customers and clients. And whether you already have a dream
career whose potential you want to maximize, or are just
starting to make your way in your profession, you need to
target that seed of success that will put you on the map
and make you a household name. Where's Your Wow? is a step-by-step guide to developing
what makes you unique--your signature style--and will help
you to: Envision your success
Find your unique edge--and sharpen it
Know your customer
Apply to the present what you learn from the past
Create alliances
Hire people smarter than you
Spread the word
Stay hungry
Put people first
Using Robyn and Rick's Winning system to systematically
build a personal brand will boost the profitability of your
business. Not through some “magic formula,” but a carefully
crafted program that takes into account the wisdom and
secrets of hundreds of people who have achieved WOW success.
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