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A Year Inside the Perfume Industry in Paris and New York
Henry Holt
February 2008
On Sale: January 22, 2008
336 pages
ISBN: 0805080376
EAN: 9780805080377
Hardcover
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Non-Fiction
From the New York Times perfume critic, a stylish,
fascinating, unprecedented insider's view of an industry and
its charismatic characters No journalist has ever been
allowed into the ultrasecretive, highly pressured process of
originating a perfume. But Chandler Burr, the New York Times
perfume critic, spent a year behind the scenes observing the
creation of two major fragrances. Now, writing with wit and
elegance, he juxtaposes the stories of the perfumes-one
created by a Frenchman in Paris for an exclusive
luxury-goods house, the other made in New York by actress
Sarah Jessica Parker and Coty, Inc., a giant international
corporation. We follow Coty's mating of star power to the
marketing of perfume, watching Sex and the City's Parker
heading a hugely expensive campaign to launch a scent into
the overcrowded celebrity market. Will she match the success
of Jennifer Lopez? Does she have the international fan base
to drive worldwide sales? In Paris at the elegant Herms, we
see Jean Claude Ellena, his company's new head perfumer,
given a challenge: he must create a scent to resuscitate
Herms's perfume business and challenge le monstre of the
industry, bestselling Chanel No. 5. Will his pilgrimage to a
garden on the Nile supply the inspiration he needs? The
answer lies in Burr's informative and mesmerizing portrait
of some of the extraordinary personalities who envision,
design, create, and launch the perfumes that drive their
billion-dollar industry.
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