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The Dip: A Little Book That Teaches You When to Quit
Seth Godin
Portfolio Hardcover
May 2007
On Sale: May 10, 2007
96 pages
ISBN: 1591841666
EAN: 9781591841661
Hardcover
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Self-Help
The old saying is wrong-winners do quit, and quitters do
win. Every new project (or job, or hobby, or company) starts out
exciting and fun. Then it gets harder and less fun, until
it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth
the hassle. Maybe you're in a Dip-a temporary setback that
will get better if you keep pushing. But maybe it's really
a Cul-de-Sac, which will never get better, no matter how
hard you try. According to bestselling author Seth Godin, what really
sets superstars apart from everyone else is the ability to
escape dead ends quickly, while staying focused and
motivated when it really counts. Winners quit fast, quit often, and quit without guilt-until
they commit to beating the right Dip for the right reasons.
In fact, winners seek out the Dip. They realize that the
bigger the barrier, the bigger the reward for getting past
it. If you can become number one in your niche, you'll get
more than your fair share of profits, glory, and long-term
security. Losers, on the other hand, fall into two basic traps.
Either they fail to stick out the Dip-they get to the
moment of truth and then give up-or they never even find
the right Dip to conquer. Whether you're a graphic designer, a sales rep, an athlete,
or an aspiring CEO, this fun little book will help you
figure out if you're in a Dip that's worthy of your time,
effort, and talents. If you are, The Dip will inspire you
to hang tough. If not, it will help you find the courage to
quit-so you can be number one at something else. Seth Godin doesn't claim to have all the answers. But he
will teach you how to ask the right questions.
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