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End Your Diet War and Achieve Thinner Peace
Rodale
January 2007
On Sale: December 26, 2006
256 pages
ISBN: 1594866074
EAN: 9781594866074
Hardcover
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Self-Help Diet
The woman Psychology Today calls "the best-known life
coach in America" shatters the myth that willpower is an
effective
weight-loss tool and introduces a revolutionary approach to
lifetime
leanness based on a series of "4-day wins" that work with any
weight-loss program
Substitute a good habit for a bad
one and
stick to it for just 4 days, and it begins to feel normal.
That’s the
surprising discovery that holds the key to lifetime weight
control,
according to life coach and New York Times
best-selling author Martha Beck. Not a conventional diet or
exercise program, The Four-Day Win
combines evolutionary logic, psychology, and neuroplasticity
(the
ability of the brain to restructure itself, which suggests
ways to
reshape our bodies) with strategies and success stories—plus
large
doses of humor and an insightful, straightforward approach
to teach the
principles required to reverse weight issues.
Drawn from
hundreds of hours interviewing weight losers—in both her
discussions
with private clients and her groundbreaking consulting work
for Jenny
Craig—Dr. Beck reveals:
• why willpower-based dieting
is doomed to fail
•
how to step out of the conflict between the rule-making
Commander (who
bans all our favorite foods) and the rule-breaking Resistor
(who gives
in to cravings) and reach the Watcher, who is our happiest
self
• what the latest research into the mind-body
connection reveals about how our emotions affect our
eating
Breaking
down the weight-loss marathon into 4-day intervals, Dr. Beck
provides
effective strategies for changing the behaviors that make us
fat. And
if there is a relapse, readers take comfort in knowing they
are just 4
days from turning it around.
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