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Money and Power in Hollywood
Random House
January 2006
On Sale: January 10, 2006
416 pages
ISBN: 0812973828
EAN: 9780812973822
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Non-Fiction
In this unprecedented, all-encompassing, and thoroughly
entertaining account of the movie business, acclaimed writer
Edward Jay Epstein reveals the real magic behind
moviemaking: how the studios make their money.
Epstein shows that in Hollywood, the only art that matters
is the art of the deal: Major films turn huge profits not
from the movies themselves but through myriad other
enterprises, from video-game spin-offs and soundtracks to
fast-food tie-ins, and even theme-park rides. The studios
may compete for stars and Oscars, but their corporate
parents view wth one another in less glamorous markets such
as cable, home video, and pay-TV. Money, though, is only a small part of the Hollywood story;
the social and political milieus–power, prestige, and
status–tell the rest. Alongside its remarkable financial
revelations and incisive profiles of the pioneers who helped
build Hollywood, The Big Picture is filled with eye-opening
insider stories. If you are interested in Hollywood today
and the complex and fascinating way it has evolved in order
to survive, you haven’t seen the big picture until you’ve
read The Big Picture.
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