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Companies That Choose to Be Great Instead of Big
5 Spot
January 2006
On Sale: December 29, 2005
256 pages
ISBN: 1591840937
EAN: 9781591840930
Hardcover
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Non-Fiction
Most books about successful businesses focus on public
companies, where the definition for success is steady growth
in revenue and profits. Yet there are many excellent,
privately held companies marching to the beat of a different
drum; they have stricken revenue and profit growth from the
top of their mission statements. Instead, they define
themselves by their passion for their products and their
commitment to their employees, customers, and
community—embracing a clarity and loyalty to purpose that’s
an anomaly in today’s environment. Small Giants is a fascinating book about the unconventional
people who run these purpose-driven companies. Longtime Inc.
magazine editor Bo Burlingham takes us deep inside these
companies to determine the secret ingredient, the elusive
"mojo" that makes them great. He profiles fourteen of the best, including Anchor Brewing,
CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel
Precision Manufacturing, and Zingerman’s Community of
Businesses. These companies are consistently profitable yet
have consciously resisted convention by staying small and
great instead of becoming large and mediocre. For anyone who wants to explore America’s most innovative
and inspiring small business successes, this unique book is
the place to start.
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