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The Transforming Power of Hospitality in Business
HarperCollins
October 2006
On Sale: October 3, 2006
336 pages
ISBN: 0060742755
EAN: 9780060742751
Hardcover
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Non-Fiction
In October 1985, at age 27, Danny Meyer, with a good idea
and scant experience, opened what would become one of New
York City's most revered restaurants--Union Square Cafe.
Little more than twenty years later, Danny is the CEO of one
of the world's most dynamic restaurant organizations, which
includes 11 unique dining establishments, each at the top of
its game. How has he done it? How has he consistently beaten
the odds and set the competitive bar in one of the toughest
trades around? In this landmark book, Danny shares the lessons he's learned
while developing the winning recipe for doing the business
he calls "enlightened hospitality." This innovative
philosophy emphasizes putting the power of hospitality to
work in a new and counterintuitive way: The first and most
important application of hospitality is to the people who
work for you, and then, in descending order of priority, to
the guests, the community, the suppliers, and the investors.
This way of prioritizing stands the more traditional
business models on their heads, but Danny considers it the
foundation of every success that he and his restaurants have
achieved. Full of behind-the-scenes history on the creation of Danny's
most famous restaurants and the anecdotes, advice, and
lessons he has accumulated on his long and ecstatic journey
to the top of the American restaurant scene, Setting the
Table is a treasure trove of innovative insights that are
applicable to any business or organization.
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