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Why the Most Original Minds in Business Win
William Morrow
October 2006
On Sale: October 2, 2006
336 pages
ISBN: 0060779616
EAN: 9780060779610
Hardcover
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Non-Fiction
Meet the innovators and upstarts who are inventing the
future of business. Their unconventional ideas and
groundbreaking strategies can become your business plan for
the twenty-first century-a better way to lead, compete, and
succeed. Business as usual is a bust. In industry
after indus-try, the old guard is cutting back and losing
ground. Meanwhile, organizations that were once dismissed as
upstarts, as wildcards-or mavericks-are making waves
and growing fast. There is a reason: In an age of
hypercompetition and nonstop innovation, the only way to
stand out from the crowd is to stand for something truly
original. That's the lesson behind the companies,
executives, and entrepreneurs you'll meet in Mavericks at
Work.They are winning big in business by rethinking the
logic of how business gets done. They have devised exciting
new answers to the timeless challenges facing organizations
of every size and leaders in every field: how you make
strategy, how you unleash new ideas, how you connect with
customers, how your best people achieve great results.
Who are these mavericks? They are break-the-mold
business units inside giants such as IBM and Procter &
Gamble, as well as high-profile innovators such as HBO and
Pixar. They are Internet banks and gold mines, fashion
retailers and advertising agencies, funky sandwich shops and
hard-charging computer programmers. Together, they are
creating an inspiring agenda that every business can put to
work. Their success demonstrates that:
- Being different makes all the difference
- Sharing values beats selling value
- The company
with the smartest customers wins
- Nobody is as smart
as everybody
- Character counts for as much as
credentials
- Great leaders are insatiable
learners
Whether you're a young professional
setting out on your career, a senior executive looking to
make your organization grow, or an entrepreneur building a
company from scratch, Mavericks at Work will help you
think bigger, aim higher, and win more decisively.
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