St. Martin's Press
On Sale: June 25, 2019
Hardcover / e-Book
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Historical | Fiction
Like Swans of Fifth Avenue and Truman Capoteâ€™s Answered Prayers,
Richard Kirshenbaum's Rouge gives readers a rare front row seat into
the world of high society and business through the rivalry of two
beauty industry icons (think Helena Rubenstein and Elizabeth Arden),
by the master marketer and chronicler of the over-moneyed.
Rouge is a sexy, glamorous journey into the rivalry of the pioneers of
powder, mascara and rouge.
This fast-paced novel examines the lives, loves, and sacrifices of the
visionaries who invented the modern cosmetics industry: Josiah
Herzenstein, born in a Polish Jewish Shtlel, the entrepreneur who
transforms herself into a global style icon and the richest woman in the
world, Josephine Herz; Constance Gardiner, her rival, the ultimate
society woman who invents the door-to-door business and its female
workforce but whose deepest secret threatens everything; CeeCee
Lopez, the bi-racial beauty and founder of the first African American
womanâ€™s hair relaxer business, who overcomes prejudice and
heartbreak to become her communityâ€™s first female millionaire. The
cast of characters is rounded out by Mickey Heron, a dashing, sexy
ladies' man whose cosmetics business is founded in a Hollywood
brothel. All are bound in a struggle to be number one, doing anything to
get thereâ€¦including murder.
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