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Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about--and preparing for--their future.
Knopf
May 2006
512 pages
ISBN: 0375401741
Hardcover
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Non-Fiction
Starting with the publication of their seminal bestseller,
Future Shock, Alvin and Heidi Toffler have given
millions of readers new ways to think about personal life in
today's high-speed world with its constantly changing,
seemingly random impacts on our businesses, governments,
families and daily lives. Now, writing with the same rare
grasp and clarity that made their earlier books classics,
the Tofflers turn their attention to the revolution in
wealth now sweeping the planet. And once again, they provide
a penetrating, coherent way to make sense of the seemingly
senseless.
Revolutionary Wealth is about how
tomorrow's wealth will be created, and who will get it and
how. But twenty-first-century wealth, according to the
Tofflers, is not just about money, and cannot be understood
in terms of industrial-age economics. Thus they write here
about everything from education and child rearing to
Hollywood and China, from everyday truth and misconceptions
to what they call our "third job"...the unnoticed work we do
without pay for some of the biggest corporations in our
country.
They show the hidden connections between
extreme sports, chocolate chip cookies, Linux software and
the 'surplus complexity" in our lives as society wobbles
back and forth between depressing decadence and a hopeful
post-decadence.
In their earlier work, the Tofflers
coined the word "prosumer" for people who consume what they
themselves produce. In Revolutionary Wealth they
expand the concept to reveal how many of our
activities...whether parenting or volunteering, blogging,
painting our house, improving our diet, organizing a
neighborhood council or even "mashing" music pump "free
lunch" from the "hidden" non-money economy into the money
economy that economists track. Prosuming, they forecast, is
about to explode and compel radical changes in the way we
measure, make and manipulate wealth.
Blazing with
fresh ideas, Revolutionary Wealth provides readers
with powerful new tools for thinking about--and preparing
for--their future.
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