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Starring Katie Couric Les Moonves Simon Cowell Dan Rather Jeff Zucker Teri Hatcher Conan O'Brian Donald Trump and a Host of Other Movers and Shakers Who Changed the Face of Primetime TV
Doubleday
May 2006
384 pages
ISBN: 0385514409
Hardcover
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Non-Fiction
In a time of sweeping media change, the four major networks
struggle for the attention of American viewers increasingly
distracted by cable, video games, and the Internet. Behind
boardroom doors, tempers flare in the search for hit shows,
which often get on the air purely by accident.
The
fierce competition creates a pressure-cooker environment
where anything can happen...
NBC's fall from
grace--Once the undisputed king of prime time, NBC plunged
from first place to last place in the ratings in the course
of a single season. What will be the price of that
collapse--and who will pay it?
CBS's slow and steady
race to the top--Unlike NBC, CBS, under the leadership of
CEO, Leslie Moonves, engineered one of the most spectacular
turnarounds in television history. But in this ruthless
world, you're only as good as last week's
ratings....
ABC's surprising
resurrection--Lost and
Desperate Housewives--have brought ABC the kind of
success it could only dream of in the past. So why don't the
executives responsible for those hits work there any
more?
The End of the News As We Know It--In a
stunningly short period of time, all three of the major
network news anchors--Dan Rather, Tom Brokaw, and Peter
Jennings--signed off, leaving executives scrambling for a way
to keep network news relevant in an era of 24/7
information.
Crazy Like Fox--They're outrageous,
unconventional, and occasionally off-putting, but more and
more people are watching Fox shows. Most of all they keep
watching American Idol. How did Simon Cowell snooker
himself into a huge payday? Stay tuned...
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