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THE WICKED BARONESS
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PRINCIPLES
By: Ray Dalio

Life and Work

Simon & Schuster
September 2017
On Sale: September 19, 2017
592 pages
ISBN: 1501124021
EAN: 9781501124020
Kindle: B071CTK28D
Hardcover / e-Book
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Self-Help Organization

Ray Dalio, one of the worldโ€™s most successful investors and entrepreneurs, shares the unconventional principles that heโ€™s developed, refined, and used over the past forty years to create unique results in both life and businessโ€”and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazineโ€™s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewaterโ€™s exceptionally effective culture, which he describes as โ€œan idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.โ€ It is these principles, and not anything special about Dalioโ€”who grew up an ordinary kid in a middle-class Long Island neighborhoodโ€”that he believes are the reason behind his success.

In Principles, Dalio shares what heโ€™s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The bookโ€™s hundreds of practical lessons, which are built around his cornerstones of โ€œradical truthโ€ and โ€œradical transparency,โ€ include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating โ€œbaseball cardsโ€ for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what theyโ€™re seeking to achieve.

Here, from a man who has been called both โ€œthe Steve Jobs of investingโ€ and โ€œthe philosopher king of the financial universeโ€ (CIO magazine), is a rare opportunity to gain proven advice unlike anything youโ€™ll find in the conventional business press.

Media Buzz

CBS This Morning - September 18, 2017

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