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Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Dey Street Books
May 2017
On Sale: May 9, 2017
354 pages
ISBN: 0062390856
EAN: 9780062390851
Kindle: B01AFXZ2F4
Hardcover / e-Book
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Self-Help | Non-Fiction
Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise
with the instructive iconoclasm of Think Like a Freak, a
fascinating, illuminating, and witty look at what the vast
amounts of information now instantly available to us reveals
about ourselves and our world—provided we ask the right
questions. By the end of an average day in the early twenty-first
century, human beings searching the internet will amass
eight trillion gigabytes of data. This staggering amount of
information—unprecedented in history—can tell us a great
deal about who we are—the fears, desires, and behaviors that
drive us, and the conscious and unconscious decisions we
make. From the profound to the mundane, we can gain
astonishing knowledge about the human psyche that less than
twenty years ago, seemed unfathomable. Everybody Lies offers fascinating, surprising, and sometimes
laugh-out-loud insights into everything from economics to
ethics to sports to race to sex, gender and more, all drawn
from the world of big data. What percentage of white voters
didn’t vote for Barack Obama because he’s black? Does where
you go to school effect how successful you are in life? Do
parents secretly favor boy children over girls? Do violent
films affect the crime rate? Can you beat the stock market?
How regularly do we lie about our sex lives and who’s more
self-conscious about sex, men or women? Investigating these questions and a host of others, Seth
Stephens-Davidowitz offers revelations that can help us
understand ourselves and our lives better. Drawing on
studies and experiments on how we really live and think, he
demonstrates in fascinating and often funny ways the extent
to which all the world is indeed a lab. With conclusions
ranging from strange-but-true to thought-provoking to
disturbing, he explores the power of this digital truth
serum and its deeper potential—revealing biases deeply
embedded within us, information we can use to change our
culture, and the questions we’re afraid to ask that might be
essential to our health—both emotional and physical. All of
us are touched by big data everyday, and its influence is
multiplying. Everybody Lies challenges us to think differently about how
we see it and the world.
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