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From NBC to Autism Speaks
RosettaBooks
April 2016
On Sale: March 29, 2016
352 pages
ISBN: 0795346921
EAN: 9780795346927
Kindle: B017WKVQAI
Hardcover / e-Book
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Self-Help Health
Named president and CEO of NBC at the age of 43, he faced a
two-headed dragon: on one hand, distrust from the network
people deeply skeptical of the “suit” from GE, their new
corporate parent; and on the other, fiscal oversight demands
from a cautious, conservative institution reluctant to
invest heavily in a media business they didn’t understand.
For the next 20 years, he managed to navigate the fine line
between the two and in the process completely reinvent―and
save―the network. His name is Bob Wright. Under his leadership, a traditional
network, struggling to survive a changing landscape, was
transformed into a $45 billion cable and internet giant.
Frequently flying under the GE corporate radar, Wright and
his hand-picked team spearheaded what amounts to a
revolution in broadcast television: -Embracing, rather than resisting, cable
-Launching alternative news channels CNBC and MSNBC, along
with MSNBC.com, NBC’s powerful springboard to the internet
-Creating strategic partnerships with other media companies
formerly considered competitors
-A string of acquisitions that solidified NBC’s leadership
in multiple US and international markets, culminating in the
lucrative merger into NBC Universal What does someone like that do when he retires? If he’s Bob
Wright, he starts all over again. At almost the exact same
time as Bob’s NBC reign was winding down, his grandson
Christian was diagnosed with autism, a condition then poorly
understood. Baffled by a lack of medical knowledge and
community support, Bob and his wife Suzanne founded Autism
Speaks, which in short order became the leading advocacy and
research funding organization for this mysterious condition
that so devastates families. They make a powerful team―the
compassionate, charismatic, indefatigable Suzanne who won’t
take no for an answer, and the analytic, efficient executive
who poured all his business acumen into building an
organization from scratch. As the two story lines unfold in The Wright Stuff, readers
will gradually see that both endeavors―revitalizing
NBC and
building Autism Speaks―reflect the same key management
tenets that apply to any organization facing disruptive change. A portion of the proceeds from this book will be donated to
advance autism research.
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