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How Creating Value for Others Built One of the World's Most Successful Companies
Crown
October 2015
On Sale: October 13, 2015
288 pages ISBN: 1101904135 EAN: 9781101904138 Kindle: B00TWEMGE8 Hardcover / e-Book
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Non-Fiction Memoir
THE UNIQUE MANAGEMENT SYSTEM FROM A LEGENDARY
CEO
In 1967, Charles Koch took the reins of his
father’s company and began the process of growing it from a
$21 million start-up into a global corporation with
revenues of about $115 billion, according to
Forbes.
So how did this MIT engineer manage
grow Koch Industries into one of the largest private
companies in the world today with growth exceeding
that of the S&P 500 by almost 30-fold over the last
five decades? Through his unique five-dimensional management
process and system called Market-Based Management. Based on
five decades of cross-disciplinary studies, experimental
discovery, and practical implementation across Koch
companies and their 100,000 employees worldwide, the core
objective of Market-Based Management’s framework is as
simple as it is effective: to generate good
profit.
What is good profit? Good profit
results when a company creates value for customers in a way
that helps them improve their lives. Good profit is the
result of innovations that customers freely vote for with
their own dollars; it’s the result of business decisions
that create long term value for
everyone--customers, employees, shareholders, and
society.
While you won't find the Koch Industries
name on your home’s stain-resistant carpet, your baby’s more
comfortable but absorbent diapers your stretch denim
jeans, or your television with a better clarity screen, MBM™
drove these innovations and many
more.
Here, drawing on revealing, honest
stories from his five decades in business – the company’s
many successes as well as its stumbles – Koch walks the
reader step-by-step through the five dimensions of
Market-Based Management to show stockholders, entrepreneurs,
leaders, students -- and innovators, supervisors and
employees of all kinds, in any field --how to apply the
principles to generate Good Profit in their organizations,
companies, and lives.
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