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The Complete Guide to Building, Designing, and Sustaining Brands
Rockport
February 2012
On Sale: February 1, 2012
312 pages
ISBN: 159253726X
EAN: 9781592537266
Paperback
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Non-Fiction | Self-Help
Brand Bible is a comprehensive resource on brand
design fundamentals. It looks at the influences of modern
design going back through time, delivering a short
anatomical overview and examines brand treatments and
movements in design. You'll learn the steps necessary to
develop a successful brand system from defining the brand
attributes and assessing the competition, to working with
materials and vendors, and all the steps in between. The
author, who is the president of the design group at Sterling
Brands, has overseen the design/redesign of major brands
including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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