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The Complete Guide to Building, Designing, and Sustaining Brands
Rockport
February 2012
On Sale: February 1, 2012
312 pages
ISBN: 159253726X
EAN: 9781592537266
Paperback
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Non-Fiction | Self-Help
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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