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The Art of the Deal
Ballantine
January 2005
On Sale: December 28, 2004
384 pages ISBN: 0345479173 EAN: 9780345479174 Kindle: B000SEGE6M Paperback / e-Book
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Other Editions Paperback (reprint - December 2009)
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From the Impresario of NBCβs hit show The Apprentice TRUMP ON TRUMP: βI like thinking big. I always have. To me itβs very simple: if youβre going to be thinking anyway, you might as well think big.β And hereβs how he does it: the art of the deal. Beginning with a week in Trumpβs high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to dayβhow he runs his business and how he runs his lifeβas he chats with friends and family, clashes with enemies, efficiently buys up Atlantic Cityβs top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world. TRUMP ON TRUMP: βI play it very loose. I donβt carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.β Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (βYou donβt necessarily need the best location. What you need is the best dealβ); he names names, spells out the zeros, and fully reveals the deal-makerβs art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Parkβs Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talksβreally talksβabout how he does it. TRUMP ON TRUMP: βI always go into a deal anticipating the worst. If you plan for the worstβif you can live with the worstβthe good will always take care of itself.β Donald Trump is blunt, brash, surprisingly old-fashioned in spotsβand always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. Itβs the most streetwise business book there isβand a sizzling read for anyone interested in money and success.
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