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The Art of the Deal
Ballantine
January 2005
On Sale: December 28, 2004
384 pages
ISBN: 0345479173
EAN: 9780345479174
Kindle: B000SEGE6M
Paperback / e-Book
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Paperback (reprint - December 2009)
Self-Help Money
From the Impresario of NBC’s hit show The Apprentice TRUMP ON TRUMP: “I like thinking big. I always have. To me
it’s very simple: if you’re going to be thinking anyway, you
might as well think big.” And here’s how he does it: the art of the deal. Beginning with a week in Trump’s high-stakes life, Trump:
The Art of the Deal gives us Trump in action. We see just
how he operates day to day—how he runs his business and how
he runs his life—as he chats with friends and family,
clashes with enemies, efficiently buys up Atlantic City’s
top casinos, changes the face of the New York City skyline .
. . and plans the tallest building in the world. TRUMP ON TRUMP: “I play it very loose. I don’t carry a
briefcase. I try not to schedule too many meetings. I leave
my door open. . . . I prefer to come to work each day and
just see what develops.”
Even a maverick plays by rules, and here Trump formulates
his own eleven guidelines for success. He isolates the
common elements in his greatest deals; he shatters myths
(“You don’t necessarily need the best location. What you
need is the best deal”); he names names, spells out the
zeros, and fully reveals the deal-maker’s art: from the
abandoned property that became the Jacob K. Javits
Convention Center to the seedy hotel that became the Grand
Hyatt; from the race to rebuild Central Park’s Wollman
Skating Rink to the byzantine saga of the property that
became Trump Tower. And throughout, Trump talks—really
talks—about how he does it. TRUMP ON TRUMP: “I always go into a deal anticipating the
worst. If you plan for the worst—if you can live with the
worst—the good will always take care of itself.” Donald Trump is blunt, brash, surprisingly old-fashioned in
spots—and always, always an original. Trump: The Art of the
Deal is an unguarded look at the mind of a brilliant
entrepreneur and an unprecedented education in the art of
the deal. It’s the most streetwise business book there
is—and a sizzling read for anyone interested in money and
success.
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