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Also by Simon Calder:

Backpacks, Boots and Baguettes : A Walk in the Pyrenees, February 2005
Paperback
No Frills : The Truth Behind the Low Cost Revolution in the Skies, November 2003
Paperback

No Frills : The Truth Behind the Low Cost Revolution in the Skies
Simon Calder

Virgin Publishing
November 2003
336 pages
ISBN: 0753507706
Paperback
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Non-Fiction

Recent unforeseen terrorist events have left the US - and global - airline industry in crisis. But the industry was already in the midst of a revolution. Spearheaded by the Southwest airlines, low cost, fast turnaround airlines, flying from local airports, had begun to provide dramatic competition to the bigger, more established industry names. More than a business book, much more than a travel book, this is the compelling -- and supremely topical - David and Goliath story of a modern business phenomenon and the dynamic men and women behind it. No Frills documents unparalleled events in the history of aviation travel as they unfold. How Southwest Airlines inspired UK budget airlines such as EasyJet and Ryanair

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