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How Sound Transforms the Way We Think, Feel, and Buy
Houghton Mifflin Harcourt
November 2014
On Sale: October 21, 2014
208 pages
ISBN: 0544191749
EAN: 9780544191747
Kindle: B00K9W842A
Hardcover / e-Book
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Non-Fiction
A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade β or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You donβt need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how theyβre perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating βboom momentsβ β transcendent instants when sound connects with a listenerβs emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guestsβ experience; how Chiliβs restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustangβs engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound.
 Media BuzzCBS This Morning - January 12, 2015
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