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Simon & Schuster
January 2015
On Sale: January 20, 2015
ISBN: 1476773491
EAN: 9781476773490
Kindle: B00LD1OP0Q
Hardcover / e-Book
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Non-Fiction History
The global competition to dominate the worldβs largest manufacturing industryβthe $3 trillion automotive sectorβhas set off a high stakes race for money, power, and the car of tomorrow. And America has a secret weapon. Begun in 1896 by Henry Ford, the Great Race has been a century-long battle for market share, profit, and technological dominance in the international automobile industry. Today that twentieth century behemoth is in the throes of a final revolution. Its future will include cars Ford would scarcely recognize. They will drive themselves, wonβt consume oil, and will come in radical new shapes and sizes. This battle among industrial superpowers has been defined by audacious upstarts, visionaries, corporate titans, engineers, politicians, and luckβboth good and bad. Today the hottest action is in the worldβs three largest economies, China, Japan, and America. Team America has a surprising secret to success: a small group of technology activists from the State of California. The story of why and how these men and women were able to shape the future of the worldβs largest manufacturing industry is one of the centuryβs greatest, most illuminating, and most unexpected tales of strategy, markets, and innovation. Driving Innovation is a bare-knuckled fight among nations for the commanding heights of the global economy. Money, power, and the planetβs future hang in the balance as corporations and countries struggle amidst the galloping pace of change. Tillemannβs breathtaking account explains just how America bounced back in this global contest and what it will take to command the industrial future.
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