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How the Food Giants Hooked Us
Random House
February 2014
On Sale: February 18, 2014
480 pages
ISBN: 0812982193
EAN: 9780812982190
Kindle: B00985E3UG
Paperback / e-Book
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Hardcover (March 2013)
Self-Help Diet
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prizeβwinning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, NestlΓ©, Oreos, Capri Sun, and many more, Mossβs explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the βbliss pointβ of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of βheavy usersβ are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
 Media BuzzCBS This Morning - August 1, 2014
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