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How Your Desire for Impact, Personal Growth and Community Is Changing the World
Elevate
April 2014
On Sale: April 2, 2014
288 pages
ISBN: 1937498298
EAN: 9781937498290
Kindle: B00JEMUB1S
Hardcover / e-Book
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Non-Fiction Memoir
A series of shifts are happening in our economy: Millennials
are trading in conventional career paths to launch tech
start-ups, start small businesses that are rooted in local
communities, or freelance their expertise. We are sharing
everything, from bikes and cars, to extra rooms in our
homes. We now create, buy and sell handcrafted products in
our local communities with ease.
Globally recognized
entrepreneur, founder of Taproot Foundation and CEO of
Imperative, Aaron Hurst, argues in his latest book that
while these developments seem unrelated at first, taken
together they reveal a powerful pattern that points
to purpose as the new driver of the
American economy.
Like the Information Economy,
which has driven innovation and economic growth until now,
Hurst argues that our new economic era is driven by
connecting people to their purpose. It's an economy where
value lies in establishing purpose for employees and
customers through serving needs greater than their own,
enabling personal growth and building community.
Based on interviews with thousands of entrepreneurs, Hurst
shows this new era is already fueling demand for a whole
host of products and services and transforming how
millennials view their careers. A new breed of startups
like Etsy, Zaarly, Tough
Mudder, Kickstarter, and Airbnb
are finding new ways to create value by connecting us with
our local communities. At the same time, companies
like Tesla and Whole
Foods are making the march from just appealing to
affluent buyers to becoming mainstream brands. Hurst calls
these companies, along with the pioneering entrepreneurs who
founded them, the Purpose Economy's taste-makers.
This book is at once a personal memoir of Aaron
Hurst s own awakening as a purpose driven entrepreneur, when
he left a well-paying tech job in 2001 to launch Taproot,
creating a pathway for millions of professionals and Fortune
500 companies to volunteer for nonprofits. It's also a
blueprint for a new economic era that is
transforming companies, markets and our careers to
better serve people and the world.
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