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(Because You're Addicted To Sugar: Science Explains How to End Cravings, Lose Weight, and Get Healthy
Ten Speed Press
January 2014
On Sale: December 31, 2013
230 pages
ISBN: 1607744864
EAN: 9781607744863
Kindle: B00DTEMWXW
Hardcover / e-Book
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Non-Fiction | Self-Help Diet
This revolutionary eating plan reveals definitive proof
that sugar is addictive, and presents the first
science-based program to cut out the sugar, stop the
cravings that cause most diets to eventually fail, and lose
weight--permanently.
If you’re like most
people, you’ve tried a few (or maybe many) different
diets without success. The truth is, most diets work for a
while, but there’s usually a point at which the dietary
restrictions become too difficult to maintain. Why? Because
whether you’re following a low-carb, paleo, gluten-free, or
even an all-liquid green juice diet, the addictive nature of
sugar causes cravings to take over and sabotage your
diet-of-the-moment.
In Why Diets Fail, Dr.
Nicole M. Avena and John R. Talbott reveal definitive
proof that sugar is addictive and present the first
science-based program to stop the cravings and lose
weight—permanently. A neuroscientist and food addiction
expert, Dr. Avena has conducted groundbreaking research
showing that sugar triggers the same responses in the brain
as addictive drugs like cocaine, nicotine, and alcohol. And
like those other substances, the more sugar you eat, the
more you need to get the same pleasurable feelings. (No
wonder your last diet didn’t stick.)
Avena and
Talbott’s eight-step plan walks you through the process of
going sugar-free and surviving the make-or-break withdrawal
period—those first few weeks when your body feels the
absence of its favorite sweetener most acutely. An
easy-to-use Sugar Equivalency Table developed by Talbott
lists the amount of sugar in hundreds of common foods so you
know precisely what to eat and what to avoid. And when it
comes to what you can eat, you have a lot to choose from. In
fact, you’ll probably eat more on this diet than you
normally do—while continuing to lose weight.
This
science-based program is the diet to end all diets. It will
help you break the yo-yo dieting cycle, end those maddening
sugar cravings, and develop a new longing for the good food
that will keep you fit, healthy, and happy.
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