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Free Press
May 2012
On Sale: May 12, 2012
Featuring: Brendon Burchard
272 pages
ISBN: 1451667531
EAN: 9781451667530
Kindle: B005HF4DM4
Hardcover / e-Book
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Inspirational
On a dark and steamy Caribbean night, Brendon Burchard stood
bleeding atop the crumpled hood of his wrecked car. That
night he learned about mortality, discovering that at the
end of our lives we will all ask, “Did I live? Did I love?
Did I matter?” Since that fateful night, Brendon has lived a fully charged
life, and he’s helped millions of people around the globe
transform their lives and feel more alive, engaged, and
fulfilled. Brendon observes that the emotional energy of the world has
flatlined, and he sets out to fix it. People are stressed,
restless, and wanting more out of life. Despite the fact
that most people have what they “need” to be happy, they
rarely feel the levels of excitement, engagement, or
satisfaction they deserve. So what’s the solution? In The Charge, Brendon argues that the only way to
measurably improve the quality of your life is to learn how
to activate the very 10 drives that make you most human.
These drives are your desires for more control, competence,
congruence, caring, connection, change, challenge, creative
expression, contribution, and consciousness. These drives
shape everything you think, feel, and do in life, so
understanding and mastering them is critical to your success
and happiness. Strategically activating these drives on a
consistent basis is the fastest path to living a fully
charged life. Harnessing our human drives is not easy; if it were, we
wouldn’t see so much restlessness in the world. That’s why
Brendon has devised what he calls the true “activators” of
human experience—a series of powerful yet simple actions you
can take to radically increase your levels of energy,
engagement, and fulfillment in all areas of your life. What Brendon uncovers in The Charge will surprise and
challenge you. It turns out that most of the ways we seek to
meet our human drives are actually counterproductive. We all
want more control, for example, but seeking to have more
certainty in our daily lives or to control other people will
actually decrease our levels of control (and happiness). We
have a deep desire for change, too, but we often fail to
make the right kinds of change that would make us feel more
alive and in command of our lives. In The Charge, Brendon helps us overcome these mistakes and
illuminates the path for strategically and intelligently
activating our 10 human drives so that we can have the one
thing we all want: more life in our lives! Brendon Burchard
is the founder of High Performance Academy and author of the
#1 New York Times and #1 USA Today bestselling book The
Millionaire Messenger. He is also the author of Life’s
Golden Ticket and one of the top motivation and high
performance trainers in the world. His famous training
events and videos inspire millions of people to find their
charge, share their voice, and make a greater difference.
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