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How Our Daily Habit Helps, Hurts, and Hooks Us
Hudson Street Press
March 2014
On Sale: March 13, 2014
288 pages
ISBN: 1594631387
EAN: 9781594631382
Kindle: B00FFFSZ98
Hardcover / e-Book
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Non-Fiction
The additive that flows under the radar
The
most popular drug in America is a white powder. No, not that
powder. This is caffeine in its most essential state. And
Caffeinated reveals the little-known truth about this
addictive, largely unregulated drug found in coffee, energy
drinks, teas, colas, chocolate, and even pain
relievers.
We’ll learn why caffeine has such a
powerful effect on everything from boosting our mood to
improving our athletic performance as well as how—and
why—brands such as Coca-Cola have ducked regulatory efforts
for decades. We learn the differences in the various ways
caffeine is delivered to the body, how it is quietly used to
reinforce our buying patterns, and how it can play a role in
promoting surprising health problems like obesity and
anxiety.
Drawing on the latest research,
Caffeinated brings us the inside perspective at the
additive that Salt Sugar Fat overlooked.
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