Ballantine Books
March 2014
On Sale: March 11, 2014
290 pages ISBN: 0804176434 EAN: 9780804176439 Kindle: B00F1W0RW8 Hardcover / e-Book Add to Wish List
From one of the stars of ABC’s Shark Tank and QVC’s
Clever & Unique Creations by Lori Greiner comes a
hands-on, nuts-and-bolts guide to getting a new product or
company off the ground and making it a success.
Turn your idea into a reality. Become your own boss. Make your first
million. Achieve financial freedom. Lori Greiner shows you how.
Lori
Greiner is one of America’s most successful, prolific, and
sought-after entrepreneurs. But before she created her first
hit product, all she had was a great idea, a tireless work
ethic, and no clue how to get it to market. So Lori taught
herself everything she needed to know about bringing an
invention from concept to creation to consumers in months.
She learned the ins and outs of business, manufacturing,
investors, patents, marketing, and more. Now, five hundred
million dollars in retail sales later, in an honest and
straightforward fashion, Lori reveals the path she took to
her wealth of experience and hard-won wisdom so that you,
too, can achieve financial freedom and see your invention
become reality.
Invent It, Sell It, Bank
It! is a hands-on, nuts-and-bolts guide to getting a new
product or company off the ground and making it profitable.
Sharing her own secret formula and personal stories along
the way, she provides vital information and advice on topics
that can often intimidate, frustrate, and stump aspiring
entrepreneurs.
Offering behind-the-scenes
insights into her experiences on ABC’s Shark Tank and
QVC-TV’s Clever & Unique Creations by Lori
Greiner, as well as valuable lessons learned from the
mistakes and triumphs of her early career, Lori proves that,
with hard work and the right idea, anyone can turn
themselves into the next overnight success.
So a note to all the weekend inventors, armchair CEOs, and
get-rich-quick dreamers: No more excuses! With Lori Greiner
as your personal mentor, the only thing left to do is make
your product, get out there, and sell it!
Inside, Lori covers such topic as . . . • Market research: Is your idea a hero or a zero?
Don’t be so fixated on the end result that you forget to
make something that people actually want to buy. • Product design: I have an idea, now what’s next?
From concept to prototype to final product: How do I make it
and where do I start? • Funding: Although loans,
investments, and crowd-sourcing are great ways to access
cash, first tap into your own resources as wisely as
possible. • Manufacturing: Seeing your final
product roll off the assembly line is a magical moment, but
there are things to watch out for so you get there in a
cost-effective way. • Protecting your idea: To
patent or not to patent, and other things you can do to
safeguard your idea. • The secrets to selling
successfully: You got the product made, now learn how to
get people to buy it!
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