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A Story of Love and Market Forces
Atria
January 2014
On Sale: January 7, 2014
210 pages
ISBN: 1476730415
EAN: 9781476730417
Kindle: B00C0CPDKI
Paperback / e-Book
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Non-Fiction Memoir
A wise and humorous memoir about a young economist trying
to apply the rules of the market to his own floundering
dating life.
“I know that this sounds like a bit
of a cliché, but really, it’s not you…” The woman who said
this to William Nicolson was funny, talented and unbearably
beautiful. His mother said he ought to marry that girl. And
he lost her in a personal best time of six weeks.
It was when he found himself being dumped like this yet
again that he decided something had to be done. William is
an economist, which means he’s good at reducing an
infinitely complex world into a set of clear, rational
principles about the way people and markets behave.
Unfortunately, he has never been able to replicate this in
the world of romance. Girls confuse him; they’re the very
definition of infinite complexity.
In this book, he
sets out to apply the rules of economics to his shaky love
life. For a time, everything seems to be clearer. Want to
play hard to get? Reduce your supply. Want a girlfriend?
Find an undervalued asset. Why are all the good ones taken?
That’ll be the Efficient Market Hypothesis. But things don’t
work out quite as he’d hoped, and he’s more isolated than
ever. Can he find the perfect economic theory to rescue him
from a future of lonely nights, or is the dating game too
intricate to be won by logical, rational thinking?
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