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How to Make Smart Decisions in a Confusing World
HarperBusiness
October 2013
On Sale: September 24, 2013
352 pages
ISBN: 0062268619
EAN: 9780062268617
Kindle: B009R4FHSU
Hardcover / e-Book
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Non-Fiction
Eyes Wide Open: How to Make Smart Decisions in a
Confusing World is Noreena Hertz’s practical,
cutting-edge guide to help you cut through the data
deluge and make smarter and better choices, based on her
highly popular TED talk. In this eye-opening handbook,
the internationally noted speaker, economics expert, and
bestselling author of IOU: The Debt Threat and
Silent Takeover reveals the extent to which the
biggest decisions in our lives are often made on the basis
of flawed information, weak assumptions, corrupted data,
insufficient scrutiny of others, and a lack of
self-knowledge. To avert such disasters, Hertz
persuasively argues, we need to become empowered
decision-makers, capable of making high-stakes choices and
holding accountable those who advise us. In Eyes
Wide Open, she weaves together scientific research with
real-world examples from Hollywood to Harry Potter, NASA to
World War Two spies, to construct a path to more astute and
empowered decision-making in ten clear steps. With a
razor-sharp intellect and an instinct for popular
storytelling, she offers counter-intuitive, actionable
guidance for making better choices—whether you are a
business-person, a professional, a patient, or a parent.
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