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Also by Noreena Hertz:

Eyes Wide Open, October 2013
Hardcover / e-Book

EYES WIDE OPEN
By: Noreena Hertz

How to Make Smart Decisions in a Confusing World

HarperBusiness
October 2013
On Sale: September 24, 2013
352 pages
ISBN: 0062268619
EAN: 9780062268617
Kindle: B009R4FHSU
Hardcover / e-Book
Add to Wish List

Non-Fiction

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreena Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.

Media Buzz

CBS This Morning - January 30, 2014