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An Action-Based Method for Maximum Customer Reactions
New Harvest
October 2013
On Sale: October 8, 2013
258 pages
ISBN: 0544148304
EAN: 9780544148307
Kindle: B00CLIK6OO
Hardcover / e-Book
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Non-Fiction
If thereβs anyone who can prevent a bar or restaurant from going belly up, itβs Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants. As host and co-producer of Spike TVβs Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now heβs offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether youβre running a storefront operation or a web-based company, whether youβre manufacturing widgets or providing a service. Tafferβs overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
 Media BuzzAll Things Considered - December 1, 2013
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