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An Action-Based Method for Maximum Customer Reactions
New Harvest
October 2013
On Sale: October 8, 2013
258 pages ISBN: 0544148304 EAN: 9780544148307 Kindle: B00CLIK6OO Hardcover / e-Book
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Non-Fiction
If there’s anyone who can prevent a bar or restaurant from
going belly up, it’s Jon Taffer. Widely considered the
greatest authority in the food and beverage, hotel, and
hospitality industries, he runs the biggest trade show in
the business and has turned around nearly 1,000 bars and at
least that many restaurants.
As host and co-producer of Spike TV’s Bar Rescue, a
documentary-style series, Taffer gives struggling bars one
last chance to succeed with a mixture of business acumen and
tough love. Now he’s offering his no-nonsense strategy for
eliciting just the right emotional reactions in customers to
everyone.
Raise the Bar distills the secrets to running a successful
enterprise with Reaction Management, a strategy and
philosophy Taffer developed and uses in his business and on
Bar Rescue. It works whether you’re running a storefront
operation or a web-based company, whether you’re
manufacturing widgets or providing a service.
Taffer’s overarching philosophy is this: All business is
about creating the right reactions in your customers. Even
better: You can control those reactions to a very large
degree. Raise the Bar is the definitive manual on
transforming a bar or restaurant with actionable, proven
strategies for immediate impact.
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