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Hit-making, Risk-taking, and the Big Business of Entertainment
Macmillan
October 2013
On Sale: October 15, 2013
320 pages
ISBN: 0805094334
EAN: 9780805094336
Kindle: B00C74OXLO
Hardcover / e-Book
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Non-Fiction
Why the future of popular culture will revolve around
ever bigger bets on entertainment products, by one of
Harvard Business School’s most popular
professors What’s behind the phenomenal success of
entertainment businesses such as Warner Bros., Marvel
Entertainment, and the NFL—along with such stars as Jay-Z,
Lady Gaga, and LeBron James? Which strategies give leaders
in film, television, music, publishing, and sports an edge
over their rivals? Anita Elberse, Harvard Business
School’s expert on the entertainment industry, has done
pioneering research on the worlds of media and sports for
more than a decade. Now, in this groundbreaking book, she
explains a powerful truth about the fiercely competitive
world of entertainment: building a business around
blockbuster products—the movies, television shows, songs,
and books that are hugely expensive to produce and market—is
the surest path to long-term success. Along the way, she
reveals why entertainment executives often spend outrageous
amounts of money in search of the next blockbuster, why
superstars are paid unimaginable sums, and how digital
technologies are transforming the entertainment
landscape. Full of inside stories emerging from
Elberse’s unprecedented access to some of the world’s most
successful entertainment brands, Blockbusters is
destined to become required reading for anyone seeking to
understand how the entertainment industry really works—and
how to navigate today’s high-stakes business world at large.
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