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Hit-making, Risk-taking, and the Big Business of Entertainment
Macmillan
October 2013
On Sale: October 15, 2013
320 pages
ISBN: 0805094334
EAN: 9780805094336
Kindle: B00C74OXLO
Hardcover / e-Book
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Non-Fiction
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business Schoolβs most popular professors Whatβs behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFLβalong with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business Schoolβs expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster productsβthe movies, television shows, songs, and books that are hugely expensive to produce and marketβis the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberseβs unprecedented access to some of the worldβs most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really worksβand how to navigate todayβs high-stakes business world at large.
 Media BuzzCBS This Morning - November 23, 2013
Morning Edition - October 24, 2013
Marketplace - PRI - October 17, 2013
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