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Also by Anita Elberse:

Blockbusters, October 2013
Hardcover / e-Book

BLOCKBUSTERS
By: Anita Elberse

Hit-making, Risk-taking, and the Big Business of Entertainment

Macmillan
October 2013
On Sale: October 15, 2013
320 pages
ISBN: 0805094334
EAN: 9780805094336
Kindle: B00C74OXLO
Hardcover / e-Book
Add to Wish List

Non-Fiction

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.

Media Buzz

CBS This Morning - November 23, 2013
Morning Edition - October 24, 2013
Marketplace - PRI - October 17, 2013