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Lessons from the Front Lines of Doing Business in China
Wall Street Journal Book
Free Press
October 2005
336 pages ISBN: 0743258398 Hardcover
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Non-Fiction
It is well known that with a population of 1.3 billion
people,
China's market is moving quickly toward surpassing those of
North
America and Europe combined. Companies from the United
States and
around the globe are flocking there to buy, sell,
manufacture, and
create new products. But as former Wall Street
Journal China
bureau chief turned successful corporate executive James
McGregor
explains, business in China is conducted with a lot of
subterfuge --
nothing is as it seems and nothing about doing business in
China is
easy. Destined to become the bible for business
people in China, One Billion Customers
shows how to navigate the often treacherous waters of
Chinese
deal-making. Brilliantly written by an author who has lived
in China
for nearly two decades, the book reveals indispensable,
street-smart
strategies, tactics, and lessons for succeeding in the
world's fastest
growing consumer market. Foreign companies rightly
fear that
Chinese partners, customers, or suppliers will steal their
technology
or trade secrets or simply pick their pockets. Testy
relations between
China's Communist leaders and the United States and other
democracies
can trap foreign companies in a political crossfire.
McGregor has seen
or experienced it all, and now he shares his insights into
how China really works. One Billion
Customers maximizes the expansive knowledge of a respected
journalist, well-known
businessman, and ultimate China insider, offering
compelling narratives
of personalities, business deals, and lessons learned --
from Morgan
Stanley's creation of a joint-venture Chinese investment
bank to the
pleasure dome of a smuggler whose $6 billion operation
demonstrates how
corruption greases the wheels of Chinese commerce. With
nearly 100
strategies for conducting business in China, this
unprecedented account
combines practical lessons with the story of China's
remarkable rise to
power.
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