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Also by Jennifer Keishin Armstrong:

When Women Invented Television, April 2021
Hardcover / e-Book
Mary And Lou And Rhoda And Ted, May 2013
Hardcover / e-Book

MARY AND LOU AND RHODA AND TED
By: Jennifer Keishin Armstrong

And all the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic

Simon & Schuster
May 2013
On Sale: May 7, 2013
336 pages
ISBN: 1451659202
EAN: 9781451659207
Kindle: B008QYJBEI
Hardcover / e-Book
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Non-Fiction

When writer-producers James L. Brooks and Allan Burns dreamed up an edgy show about a divorced woman with a career, the CBS executives they pitched replied: “American audiences won’t tolerate divorce in a series’ lead any more than they will tolerate Jews, people with mustaches, and people who live in New York.”

Forty years later, The Mary Tyler Moore Show is one of the most beloved and recognizable television shows of all time. It was an inspiration to a generation of women who wanted to have it all in an era when everything seemed possible.

Jennifer Keishin Armstrong’s Mary and Lou and Rhoda and Ted tells the stories behind the making of this popular classic, introducing the groundbreaking female writers who lent real-life stories to their TV scripts; the men who created the indelible characters; the lone woman network executive who cast the legendary ensemble—and advocated for this provocative show—and the colorful cast of actors who made it all work. James L. Brooks, Grant Tinker, Allan Burns, Valerie Harper, Cloris Leachman, Betty White, Gavin MacLeod, Ed Asner, Ted Knight, Georgia Engel—they all came together to make a show that changed women’s lives and television itself. Mary and Lou and Rhoda and Ted is the tale of how they did it.

Media Buzz

Morning Edition - June 4, 2013
Weekend Edition Sunday - May 26, 2013