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Collins
May 2013
On Sale: April 23, 2013
288 pages
ISBN: 0007436106
EAN: 9780007436101
Hardcover
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Non-Fiction
Addictions to iphones, painkillers, cupcakes, alcohol and
sex are taking over our lives. Our most casual daily habits can quickly become obsessions
that move beyond our control. Damian Thompson, who has
himself struggled with a range of addictions, argues that
human desire is in the process of being reshaped. Shunning
the concept of addiction as disease, he shows how
manufacturers are producing substances like ipads, muffins
and computer games that we learn to like too much and
supplement tradition addictions to alcohol, drugs and
gambling. He argues that addictive behaviour is becoming a
substitute for family and work bonds that are being swept
away by globalisation and urbanisation. This battle to control addiction will soon overshadow
familiar ideological debates about how to run the economy,
and as whole societies set about “fixing” themselves, the
architecture of human relations will come under strain as
never before. The Fix offers a truly frightening glimpse of the future and
is essential reading for fans of Naomi Klein’s ‘No Logo’,
Oliver James’s ‘Affluenza’ and Francis Wheen’s ‘How
Mumbo-jumbo Conquered the World’.
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