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Also by Siva Vaidhyanathan:

The Googlization Of Everything, March 2011
Hardcover / e-Book

The Googlization Of Everything
Siva Vaidhyanathan

(And Why We Should Worry)

University of California Press
March 2011
On Sale: March 8, 2011
265 pages
ISBN: 0520258827
EAN: 9780520258822
Kindle: B004LROCES
Hardcover / e-Book
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Non-Fiction

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be Evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

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