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(And Why We Should Worry)
University of California Press
March 2011
On Sale: March 8, 2011
265 pages
ISBN: 0520258827
EAN: 9780520258822
Kindle: B004LROCES
Hardcover / e-Book
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Non-Fiction
In the beginning, the World Wide Web was exciting and open
to the point of anarchy, a vast and intimidating repository
of unindexed confusion. Into this creative chaos came Google
with its dazzling mission--"To organize the world's
information and make it universally accessible"--and its
much-quoted motto, "Don't be Evil." In this provocative
book, Siva Vaidhyanathan examines the ways we have used and
embraced Google--and the growing resistance to its expansion
across the globe. He exposes the dark side of our Google
fantasies, raising red flags about issues of intellectual
property and the much-touted Google Book Search. He assesses
Google's global impact, particularly in China, and explains
the insidious effect of Googlization on the way we think.
Finally, Vaidhyanathan proposes the construction of an
Internet ecosystem designed to benefit the whole world and
keep one brilliant and powerful company from falling into
the "evil" it pledged to avoid.
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