Purchase
Five Rules for Coping with Crises in Business, Politics, and Life
Threshold Editions
March 2013
On Sale: March 5, 2013
400 pages
ISBN: 1451679289
EAN: 9781451679281
Kindle: B00680EQS8
Hardcover / e-Book
Add to Wish List
Non-Fiction
TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF Nobody ever calls Lanny Davis to give him good news. As a
legal crisis manager, he’s the man public figures such as
Bill Clinton, Martha Stewart, U.S. representative Charlie
Rangel, and companies such as Whole Foods, among many
others, rely on to pull them through public scandal with
their reputations intact. Winning your case in a courtroom instead of the media is no
longer a viable option. These days, every scandal is tried
in the court of public opinion. Refusing to dignify
allegations with an answer is grounds for flagellation by
the press. Political insider Davis has spent years helping
politicians, sports figures, business executives, and
corporations through the biggest reputation crises of our
times, and each case has aided him in the creation of five
invaluable rules that absolutely anyone can use to protect
himself from damaging hearsay— online and off. In this fascinating and practical resource, Davis tells the
real stories behind his famous clients’ very public scandals
as he explains what he and his team did right, what they did
wrong, and how they learned from their mistakes and
successes. As impossible as it is to believe, many public
relations experts still rely on the faulty Nixon model—deny,
deny, deny. This tactic was detrimental not only to Nixon’s
presidency but, for example, to Exxon and BP (not Davis’s
clients) following major oil spills. Instead, Davis
believes, it is important to tell the full story yourself,
even if it means sharing unflattering details before they
leak on their own. By getting ahead of the story, you have
more control over how the information is reported and
perceived in the media. Damaging falsehoods can go viral in an instant, but the
nation’s premier political spin doctor will teach you how to
fight back.
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
| 
© 2003-2025 off-the-edge.net
all rights reserved Privacy Policy