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A Revolution That Will Transform How We Live, Work, and Think
Eamon Dolan/Houghton Mifflin Harcourt
March 2013
On Sale: March 5, 2013
256 pages
ISBN: 0544002695
EAN: 9780544002692
Kindle: B009N08NKW
Hardcover / e-Book
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Non-Fiction
A revelatory exploration of the hottest trend in technology
and the dramatic impact it will have on the economy,
science, and society at large.
Which paint color is
most likely to tell you that a used car is in good shape?
How can officials identify the most dangerous New York City
manholes before they explode? And how did Google searches
predict the spread of the H1N1 flu outbreak?
The key
to answering these questions, and many more, is big data.
“Big data” refers to our burgeoning ability to crunch vast
collections of information, analyze it instantly, and draw
sometimes profoundly surprising conclusions from it. This
emerging science can translate myriad phenomena—from the
price of airline tickets to the text of millions of
books—into searchable form, and uses our increasing
computing power to unearth epiphanies that we never could
have seen before. A revolution on par with the Internet or
perhaps even the printing press, big data will change the
way we think about business, health, politics, education,
and innovation in the years to come. It also poses fresh
threats, from the inevitable end of privacy as we know it to
the prospect of being penalized for things we haven’t even
done yet, based on big data’s ability to predict our future
behavior.
In this brilliantly clear, often surprising
work, two leading experts explain what big data is, how it
will change our lives, and what we can do to protect
ourselves from its hazards. Big Data is the first big
book about the next big thing.
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