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Hidden Biases of Good People
Delacorte Press
February 2013
On Sale: February 5, 2013
352 pages
ISBN: 0553804642
EAN: 9780553804645
Kindle: B004J4WJUC
Hardcover / e-Book
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Non-Fiction
I know my own mind.
I am able to assess others in a fair
and accurate way.
These self-perceptions are
challenged by leading psychologists Mahzarin R. Banaji and
Anthony G. Greenwald as they explore the hidden biases we
all carry from a lifetime of exposure to cultural attitudes
about age, gender, race, ethnicity, religion, social class,
sexuality, disability status, and
nationality.
“Blindspot” is the authors’ metaphor for
the portion of the mind that houses hidden biases. Writing
with simplicity and verve, Banaji and Greenwald question the
extent to which our perceptions of social groups—without our
awareness or conscious control—shape our likes and dislikes
and our judgments about people’s character, abilities, and
potential.
In Blindspot, the authors reveal
hidden biases based on their experience with the Implicit
Association Test, a method that has revolutionized the way
scientists learn about the human mind and that gives us a
glimpse into what lies within the metaphoric
blindspot.
The title’s “good people” are those of us
who strive to align our behavior with our intentions. The
aim of Blindspot is to explain the science in plain
enough language to help well-intentioned people achieve that
alignment. By gaining awareness, we can adapt beliefs and
behavior and “outsmart the machine” in our heads so we can
be fairer to those around us. Venturing into this book is an
invitation to understand our own minds.
Brilliant,
authoritative, and utterly accessible, Blindspot is a
book that will challenge and change readers for years to
come.
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