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Hidden Biases of Good People
Delacorte Press
February 2013
On Sale: February 5, 2013
352 pages
ISBN: 0553804642
EAN: 9780553804645
Kindle: B004J4WJUC
Hardcover / e-Book
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Non-Fiction
I know my own mind.
I am able to assess others in a fair and accurate way.
These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality.
βBlindspotβ is the authorsβ metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groupsβwithout our awareness or conscious controlβshape our likes and dislikes and our judgments about peopleβs character, abilities, and potential.
In Blindspot, the authors reveal hidden biases based on their experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot.
The titleβs βgood peopleβ are those of us who strive to align our behavior with our intentions. The aim of Blindspot is to explain the science in plain enough language to help well-intentioned people achieve that alignment. By gaining awareness, we can adapt beliefs and behavior and βoutsmart the machineβ in our heads so we can be fairer to those around us. Venturing into this book is an invitation to understand our own minds.
Brilliant, authoritative, and utterly accessible, Blindspot is a book that will challenge and change readers for years to come.
 Media BuzzTavis Smiley - March 7, 2013
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