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Romney vs. Obama: the 34 days that decided the election: Playbook 2012
Politico
December 2012
On Sale: December 17, 2012
ISBN: 0679645101 EAN: 9780679645108 Kindle: B00ALBR6IC e-Book
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Non-Fiction Political
The fourth and final eBook in POLITICOβs Playbook 2012 series once again provides an unprecedented minute-by-minute account of the race for the presidency. The End of the Line follows President Barack Obama and Republican challenger Mitt Romney as their campaign teams go all-in to win in the critical final weeks of the 2012 election. From Mitt Romneyβs β47 percentβ video to Clint Eastwoodβs speech to an empty chair, the 2012 presidential campaign did not lack for memorable moments. In The End of the Line, POLITICO senior White House reporter Glenn Thrush and senior political reporter Jonathan Martin chronicle every hairpin turn in a race that defied the predictions of pundits and prognosticators. While some political observers considered Barack Obamaβs reelection far from a sure thing, the president and his team remained resolute in their belief that they would prevail. In Boston, Mitt Romneyβs advisers were just as confident that their man was headed for a smashing victory. In the end, only one of those views would be validated by events. The outcome of this election was never foreordained, however, and would ultimately be determined by two candidates, three debates, and a thousand small but critical strategic decisions. With an eye toward writing a βfirst draft of history,β Thrush and Martin report on the intense internal debates over ad strategy that defined the parameters of the fall campaignβincluding a crucial late-May decision by the Obama campaign that may have tipped the scales in the presidentβs favor. They provide a behind-the-scenes look at the candidatesβ debate preparation sessions, and they reveal why Romneyβs campaign was so confident they were going to win. The action climaxes on election night, as the opposing camps huddle nervously in their hotel suites to await the verdict of the voters. The End of the Line reveals for the first time what the Obama brain trust really thought about the agonizingly long wait for Romneyβs official concessionβand what happened after Obama put the telephone to his ear and heard the words βHello, Mr. President, itβs Mitt Romney.β No one could have predicted all the twists and turns of the 2012 electionβand no one was better equipped to chronicle them than the POLITICO team. The End of the Line is frontline campaign reporting at its finest, meticulously reported and compulsively readable.
 Media BuzzPBS News Hour - December 31, 2012
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