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The Art of False Modesty
Grand Central Publishing
October 2012
On Sale: September 25, 2012
272 pages
ISBN: 1455514187
EAN: 9781455514182
Kindle: B0076DFFCW
Hardcover / e-Book
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Non-Fiction | Humor
From comedian and writer (Parks and Recreation, Eastbound
& Down) Harris Wittels comes a hysterical breakdown
of boasts, brags, and self-adulation disguised as humble
comments and complaints-based on his popular @humblebrag
Twitter feed.
Something immediately annoyed Harris
Wittels about Twitter. All of a sudden it was acceptable to
brag, so long as those brags were ever-so-thinly disguised
as transparent humility, such as:
"Just filed my
taxes. Biggie was right, mo money mo
problems."
"I hate when I go into a store to get
something to eat and the male staff are too busy hitting on
me to get my order right :( so annoying!"
Taking
action by naming this phenomenon and creating the Twitter
account called Humblebrag-dedicated solely to retweeting the
humblebrags of others-Wittels's new word took the Internet
by storm. Harris also shows readers what humblebrags might
look like from some of history's most notable names, as well
as devoting an entire chapter to a man who just might be the
greatest humblebraggart of them all...
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