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How You Will Change the World with Social Networking
Berrett-Koehler Publishers
June 2010
On Sale: June 14, 2010
193 pages
ISBN: 1605094161
EAN: 9781605094168
Kindle: B003KK5DOA
Paperback / e-Book
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Non-Fiction
The development of the social web--the set of digital tools that allow people to connect with one another and share their storiesβoffers extraordinary potential to change what voices get heard in the global conversation. This is unlike anything the world has seen in a thousand years. Change agents working to make the world a better place need not just to be on board with social media--we also need to drive and shape the conversation. Because whoeverβs story gets heard is in the driverβs seat. Share This! explains the importance of social media as a part of an overall ecosystem of tools for change, and examines how broader participation by marginalized voices can foster opportunity on both the individual and collective levels. Tech-savant Zandt devotes special attention to the challenges that women face, including concerns about privacy, security and reputation, and includes interviews with Shireen Mitchell, Danah Boyd, Cheryl Contee, Beka Economopoulos, and other social media experts who work within specific communities addressing race, class, and gender disparities. In a voice both authoritative and irreverent Zandt provides an accessible guide to what the social networking tools are, how woman and minorities can use them strategically, where on the web readers can directly experience their power, and why these technologies are so critical to transforming our daily lives.
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