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How You Will Change the World with Social Networking
Berrett-Koehler Publishers
June 2010
On Sale: June 14, 2010
193 pages
ISBN: 1605094161
EAN: 9781605094168
Kindle: B003KK5DOA
Paperback / e-Book
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Non-Fiction
The development of the social web--the set of digital tools
that allow people to connect with one another and share
their stories—offers extraordinary potential to change what
voices get heard in the global conversation. This is unlike
anything the world has seen in a thousand years. Change
agents working to make the world a better place need not
just to be on board with social media--we also need to drive
and shape the conversation. Because whoever’s story gets
heard is in the driver’s seat.
Share This! explains the importance of social media as a
part of an overall ecosystem of tools for change, and
examines how broader participation by marginalized voices
can foster opportunity on both the individual and collective
levels. Tech-savant Zandt devotes special attention to the
challenges that women face, including concerns about
privacy, security and reputation, and includes interviews
with Shireen Mitchell, Danah Boyd, Cheryl Contee, Beka
Economopoulos, and other social media experts who work
within specific communities addressing race, class, and
gender disparities. In a voice both authoritative and
irreverent Zandt provides an accessible guide to what the
social networking tools are, how woman and minorities can
use them strategically, where on the web readers can
directly experience their power, and why these technologies
are so critical to transforming our daily lives.
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