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Instant, October 2012
Hardcover / e-Book
The Story of Polaroid
Princeton Architectural Press
October 2012
On Sale: September 26, 2012
192 pages
ISBN: 1616890851
EAN: 9781616890858
Kindle: B0099RLOI2
Hardcover / e-Book
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Non-Fiction Photography | Non-Fiction History
"Instant photography at the push of a button!" During the
1960s and '70s, Polaroid was the coolest technology company
on earth. Like Apple, it was an innovation machine that
cranked out one must-have product after another. Led by its
own visionary genius founder, Edwin Land, Polaroid grew from
a 1937 garage start-up into a billion-dollar pop-culture
phenomenon. Instant tells the remarkable tale of Land's
one-of-a-kind invention-from Polaroid's first instant camera
to hit the market in 1948, to its meteoric rise in
popularity and adoption by artists such as Ansel Adams, Andy
Warhol, and Chuck Close, to the company's dramatic decline
into bankruptcy in the late '90s and its unlikely
resurrection in the digital age. Instant is both an
inspiring tale of American ingenuity and a cautionary
business tale about the perils of companies that lose their
creative edge.
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