Purchase
The Rebel's Guide To Email Marketing
D.J. Waldow
Grow Your List, Break the Rules, and Win
Que
September 2012
On Sale: August 25, 2012
288 pages ISBN: 0789749696 EAN: 9780789749697 Kindle: B008XL1PU2 Paperback / e-Book
Add to Wish List
Non-Fiction | Self-Help
A No-Nonsense, Take-No-Prisoners Plan for Earning
Positive Return on Your Email Marketing!
“They”
say email is dead. Baloney! 94% of Americans use email.
Passionate social networkers use email more, not less.
Mobile email is huge. Email offers marketers more
opportunities than ever...opportunities to guide customers
from consideration and trial to repeat purchase, loyalty,
even advocacy! But email has changed. Email users have
changed. To get breakthrough results, you must break the
rules! Whether you’re B2B or B2C, Fortune 500 or startup,
this is a complete no-nonsense plan for transforming your
email marketing. Discover radically better ways to handle
every facet of your campaign: lists, From names, Subject
lines, calls to action, social network
integration...everything!
Learn how
to
- Discover which email marketing “rules” are
obsolete--and when to break the rest
- Optimize every
component of your message and campaign
- Drive list
growth that translates directly into the top
line
- Encourage opt-in by systematically simplifying
signup
- Bring real humor and creativity back into
your email
- Write a great main call to action--and
great secondary and tertiary calls, too
- Take full
advantage of tools ranging from QR codes to texting to grow
your email list
- Make better technical decisions
about prechecked opt-in boxes and other
attributes
- Know when to deliberately introduce
“imperfections” into your emails
- Use email marketing
and social media to power each other
- Prepare for the
short- and long-term futures of email marketing
Comments
No comments posted.
Registered users may leave comments.
Log in or register now!
|