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The Story of General Motors in China
John Wiley & Sons
August 2011
On Sale: July 26, 2011
227 pages
ISBN: 0470828617
EAN: 9780470828618
Kindle: B005FMLNNG
Hardcover / e-Book
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Non-Fiction
How could one company—General Motors—meet disaster on one
continent and achieve explosive growth on another at the
very same time? While General Motors was hurtling
towards bankruptcy in 2009, GM’s subsidiary in China was
setting new sales and profit records. This book reveals how
extraordinary people, remarkable decisions and surprising
breaks made triumph in China possible for General Motors. It
also shows just how vulnerable that winning track record
remains. No small part of GM’s success in China
springs from its management of shifting business and
political relationships. In China, the government makes the
rules for—and competes in—the auto industry. GM’s business
partner, the City of Shanghai, is both an ally and a
competitor. How does such an unnatural relationship work on
a day-to-day basis? Where will it go on the
future?
General Motors also engages in constant
battles with other global and Chinese car makers for the
hearts of demanding Chinese consumers. Dunne gives us rare
glimpses into the mindsets and behavior of this new moneyed
set, the worlds newest class of wealthy
consumers. China is already the number one car market
in the world. During the next ten years, China will export
millions of cars and trucks globally, including to the
United States. American Wheels, Chinese
Roads presents readers with fascinating
illustrations of what to expect when Chinese cars,
companies, and business people arrive on our shores.
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