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Viva Editions
June 2012
On Sale: June 12, 2012
347 pages
ISBN: 1936740141
EAN: 9781936740147
Kindle: B0081UYS4K
Paperback / e-Book
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Non-Fiction
More than ever in this completely updated edition, The
Elements of Expression helps word users "light up the cosmos
or the written page or the face across the table" as they
seek the radiance of expressiveness—the vivid expression of
thoughts, feelings, and observations. Nothing kills radiance like the murky, generic language
dominating today's talk, airwaves, and posts. It tugs at our
every sentence, but using it to express anything beyond the
ordinary is like flapping the tongue to escape gravity. The
Elements of Expression offers an adventurous and inspiring
flight into words that truly share what's percolating in our
minds. Here writers, presenters, students, bloggers—even
well intentioned "Mad Men"—will discover language to convey
precise feelings, move audiences, delight and persuade. No snob or scold, the acclaimed word-maven Arthur Plotnik
explores the full range of expressiveness, from playful
"tough talk" to finely wrought literature, with hundreds of
rousing examples. Confessing that we are all "like a squid
in its ink" when first groping for luminous expression, he
shines his amiable wit on the elements leading, ultimately,
to language of "fissionable intensity."
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