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Confessions of a Media Manipulator
Portfolio
July 2012
On Sale: July 19, 2012
288 pages
ISBN: 159184553X
EAN: 9781591845539
Kindle: B0074VTHH0
Hardcover / e-Book
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Non-Fiction
You’ve seen it all before. A malicious online rumor costs a
company millions. A political sideshow derails the national
news cycle and destroys a candidate. Some product or
celebrity zooms from total obscurity to viral sensation.
What you don’t know is that someone is responsible for all
this. Usually, someone like me.
I’m a media
manipulator. In a world where blogs control and distort the
news, my job is to control blogs—as much as any one person
can.
In today’s culture…
1)
Blogs like Gawker, Buzzfeed and the
Huffington Post drive the media agenda.
2)
Bloggers are slaves to money, technology, and
deadlines.
3) Manipulators wield these levers to shape
everything you read, see and watch—online and
off. Why am I giving away these secrets?
Because I'm tired of a world where blogs take indirect
bribes, marketers help write the news, reckless journalists
spread lies, and no one is accountable for any of it. I'm
pulling back the curtain because I don't want anyone else to
get blindsided. I’m going to explain exactly how the
media really works. What you choose to do with this
information is up to you.
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